Winning awards is an increasingly important part of the PR mix.
Why is entering awards important?
The award entry process is a good reminder to you and your team, of your achievements
Your organisation is objectively judged against its peers
Staff and management benefit from feelings of pride, loyalty and team spirit even when short listed and especially when winning
They can increase stakeholders’ confidence in you
Existing and potential clients increase their trust in your company
Relevant press gives you guaranteed coverage when you are short listed, especially when you win
You can use your award in further publicity (local press, on your Website, newsletters, even a letterhead if it’s an important enough accolade)
It increases awareness of your business within the local community, and to potential employees
We can help manage your awards entries by:
Developing an annual awards plan
Managing & implementing the plan
When developing an awards plan, we will:
Identify your company’s strengths in the awards context
Work with you to identify the most appropriate award programmes. Mapping out those that you are most likely to win, and overlaying them against those that will most benefit your organisation in the context of its marketing strategy
Advise on the most suitable categories within each award programme – this is based upon those which best match your strengths and marketing objectives
Provide background information on each award, or a Web link
Provide you with a proposed annual plan mapped out in an easy-to-read table and covering:
Objectives and outcomes of each award
Award submission deadlines
Entry fees where applicable
Confirmation of LCM’s fee budget to carry out the plan
Whilst managing and implementing the awards plan, we will:
Research the particular entry requirements
Attend workshops* and/or use mentors where provided by the awards organisers
Liaise with you and your team members to source background information and support material required
Write the award entry to the specification of the awarding body
Collate, refine and professionally present support material
Liaise with awards’ organisers throughout the process
Coordinate payment of entry fees where applicable
Book table/places at awards dinner where agreed with you
Organise transport to and from the awards if needed
Gain approval and sign off to entry and all aspects of the individual award
Submit the award and ensure it has been received
If you are short listed, ensure that all press opportunities are maximised
If you win, ensure that all publicity opportunities are maximised
Gain feedback from the judges or awarding body in any event
Get in touch
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