Landing pages are an integral part of your PPC (Pay Per Click Advertising), SEO (Search engine optimization) and social media marketing strategies. For short term strategies with the aim of generating awareness, they can provide a platform for users to ‘land on’ once they have clicked your PPC advertisement or social media link.

In the long term, landing pages can be SEO focused by focusing on the niche aspects of your organisation, providing highly descriptive pages on aspects of it.